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email mail marketing

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"Email mail has an ability that many channels don't: to create valuable, personal touches - at scale." David Newman

 

email Email marketing is one of the oldest digital marketing tools, it's the easiest and most effective way to connect with potential customers and convert them into customers. Also, it helps you stay in touch with your loyal customers.

Think about it!

Whether you are a student, a manager or a business owner, everyone spends a lot of time online these days. Some check their social networks; others read the news or watch YouTube, but at the end of the day, everyone checks email. letters about work, business, or school-related matters.

According to the Direct Marketing Association, e. mail marketing companies have an average return on investment of 4300%. This is because it is easy to manage and it helps in establishing a direct connection with the customers.

email Email marketing has always been one of the most popular marketing strategies. Do you know why?

  • First of all, according to a survey, 99% of users check their email daily, so even with the growth of social media and WhatsApp, email email is still the #1 communication channel in the professional world.

  • Second, it helps build credibility as a professionally designed permission-based email. mailing list ensures that the customer knows which emails he registers the letters.

  • In addition, email Emails convert better than SMS because customers receive emails. emails from well-known brands or companies they trust.


So how does email email can generate leads and not end up in spam or trash bins?

Here are 3 tips for getting the best email. the result of the mail marketing campaign.

  1. Personalization is the key. No one wants to receive an email. of a letter addressed to: "Dear Sir/Madam” or simply “Good morning” (especially if the person received it in the afternoon).

  2. The design and visuals must be top notch. Visuals have been proven to help recipients understand emails. email and decide whether or not to read it, click the call-to-action button, or ignore it.

  3. A call-to-action button is essential because it increases the chances of converting a prospect into a customer. We provide e-mail email marketing campaign steps we recommend you use. Let's start with how often to send marketing emails. by mail? According to recent research, 86% of customers would like to receive promotional emails. letters monthly and 15% daily. Also, companies see the highest open rates when they send 2 emails. letters per month.

 

A. Clean up the database by removing outdated information and improving existing information.

      B. Determine the campaign objective and create an email based on it. a letter. It has been proven that a simpler email letter, the more effective.
      C. To collect leads, we ALWAYS include at least one call-to-action button. We always focus on the subject line. 47% email recipients will open your email mail by subject line only, so we avoid words like "free", "help", "percentage" and "reminder" in the subject line

    D. Set up tracking to calculate campaign effectiveness. You may ask “How to calculate email marketing email conversion rate?” We monitor parameters such as:

  • An open indicator to determine who opened the message;

  • Ability to measure who received the message;

  • Conversion rate to find out who visited the website from your message and (and) became a potential customer;

  • CTR (click-through rates) to see who clicked on your call-to-action button.

       . As you can see, the process takes a lot of time and requires a lot of attention to detail. Of course, there are many free email marketing tools out there. email templates and free marketing platforms. But if you don't know how to start email marketing. mail campaign, let us help you prepare an effective campaign. However, if you are still in doubt whether the email email marketing is effective, here are some facts that can convince you:


     A. Average welcome email the email open rate is 82%, which is much higher than SMS.
        email adding a call-to-action button in your emails instead of just a text link can increase clicks by 28%.
      C. B2B Marketing Email emails have a 23% higher click-to-open rate than B2C emails. in the letters.
        77% of B2B companies use email as part of their content marketing strategy. email marketing newsletters.

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