Google only loves you when everyone else loves you first. —Wendy Piersall

​

Google's main goal is to organize all websites so that the "best" ones are at the top of the search results, on the first page of Google. Its algorithm is based on 2 pillars: your website content and popularity. As Phil Frost, Main Street IG once said, “ Successful SEO is not about cheating Google. This is a PARTNERSHIP with Google to bring the best search results to Google users.

​

So what is SEO and why is it important for business?

​

SEO (Search Engine Optimization) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a web page/website to web search engine users. This means improving your organic results, which naturally increases your rankings.

​

The main purpose of SEO is to help Google find your website and rank it higher than other relevant websites. This can be done by using proper HTML code, posting more reliable information, having more online PR and backlinks. Since the primary purpose of SEO is to generate leads and sales for your business, you will struggle to rank #1 on Google if your website is not SEO friendly and properly designed to convert traffic into leads and sales.

​

It has been proven that people who come from organic search tend to stay on your website longer than those who come from Google Ads, a paid way to show your website at the top of Google search. If your business website is on the first page of Google search, people trust your business. As a result, they prefer your company over a competitor.

​

We get asked quite often, "Why isn't my website showing up in any search results?"

​

This can happen due to:

• Your site is new and cannot be found.

• Your site has no backlinks - connections to any third party sites.

• Your website is not updated or SEO friendly.

• Your website does not contain relevant keywords that your customers are searching for.

• Your site has crawl directives that prevent search engines from finding you.

• You used a lot of spammy tactics and got penalized by Google.
   

You need the help of SEO professionals to find and fix the problems.

So how do you choose the best SEO company to get your website to the top of organic search?

​

Dictate Advertising is an SEO agency that provides the best SEO services. We believe that customer success and satisfaction is our priority.

​

Before starting, our SEO consultant performs a complete analysis of the website, its position in organic search and among competitors, as well as whether it is SEO-friendly for web visitors and search engines.

​

As SEO experts, our SEO services include:

​

• Content marketing, copywriting

​

We know that the secret to successful content is that it must be optimized not only for search engines, but also for your potential customers. It should be varied to help improve your online ranking and include relevant information. Also, to compete with your competitors, we include keywords and phrases that help your site appear higher in search. Some examples of content may include:

​

• Video and photo material

• Articles

• E-books

​

On-site SEO helps make your site "search engine friendly." It is needed so that search engines can read and understand the content and structure of your website. That might be:

• Fixing of internal connections;

• Changing descriptions and titles;

• Well-formatted URLs;

• Structured data;

• Proper use of breadcrumbs;

• Mobile friendly;

• Configure 404 pages properly.

Off-Site SEO is the act, in addition to advertising, to promote your website online. Some methods include:

• Backlinks are online PR. When other websites refer to your website.

• Social media marketing

​

SEO marketing for our website includes the following steps:

​

1. SEO audit. Search engines are not human and they read over 200 technical parameters to rank websites. 

2. Keyword analysis. Once the technical part of the website is ready, we perform a detailed analysis of the keywords used by your potential customers in Google searches to select those with a high search volume. By doing this, we optimize the website so that the keywords attract more visitors and convert the visitor into customers.

3. Content creation. Thanks to recent updates to Google's algorithms, quality trumps quantity. This means that SEO marketing is NOT about the quantity of content, but about its quality. That's why, based on analytics and keywords, we create SEO-friendly content that inspires, engages, educates and drives visitors to take action.

4. Link building, online PR. Good content alone is not enough in SEO marketing because link building is the most important part. We'll make sure to build top-notch, Google-approved backlinks from related external sites to yours. We need this to increase your website's organic ranking online.

5. Reporting. Every SEO package comes with a detailed, easy-to-understand report that is delivered in real-time whenever you need it, because your success and satisfaction is our priority.

​ ​

So, as you can see, the SEO optimization process is quite complex and requires professional skills. If you're looking to improve your SEO on Google, you've come to the right place. Leave us a request and we will take care of your website.